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US: Walmart Foundation donates $3 million for strawberry sustainability

Time: 2013-07-23 00:00   Source: IFE China   Clicks:

Fresher strawberries for consumers and an economic boost for local farmers throughout the country is the aim of a $3 million donation made recently by the Walmart Foundation to the University of Arkansas System Division of Agriculture.

The donation will go to the Division's Center for Agricultural and Rural Sustainability, or CARS. The center will create and manage a national competitive grants program, awarding money from the donation to land-grant and other public universities with agricultural research and outreach programs with projects that will, among other things, expand where strawberries can be grown, enabling shorter trips for the berries between farm and consumer.

CARS is composed of faculty from multiple disciplines and focuses on enhancing economic, social and ecological prosperity for rural communities around the world. Established in 2007, CARS' work includes developing tools for farmers in the U.S. and around the world that can predict greenhouse gas impacts in livestock operations, researching and teaching production methods that improve water quality and quantity, and enabling farms to provide healthy and safe produce. 

"We are excited this grant will enhance sustainable production of strawberries. That means better access for shoppers to quality strawberries and better profitability for the farmers growing the crops," says Michelle Gilliard, Senior Director of the Walmart Foundation. "Through partnership with institutions like the University of Arkansas, the Walmart Foundation leverages the company's commitment to locally grown fresh produce in America by funding programs that make agricultural products better for people and the environment."

"We're grateful to the Walmart Foundation for its support and we see this donation as a starting point for innovations that will benefit consumers, farmers and the environment," said Mark Cochran, UA System Vice President for Agriculture. 

"Strawberries are a highly perishable fruit with a short shelf life in the supply chain," said Curt Rom, a horticulture professor for the Division of Agriculture, and part of the center's leadership team. "Strawberries travel an average distance up to or exceeding 3,000 miles from farm to market."

Though prized for their delicate taste and texture, those same qualities can be the berries' weakness - especially when hauled thousands of miles. 

It's estimated that between the time the berries are picked to the time they reach the consumer, losses can reach 36 percent, with an annual value of $1.14 billion, Rom said.

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