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The 17th Guangzhou International High-Quality Rice and Brand Grains Expo 2024

The 17th Guangzhou International High-Quality Rice and Brand Grains Expo 2024

14-16 June 2024

China Import & Export Fair Complex


  • China Information Industry Association Grain and Agriculture Branch
  • Standardization Administration of Small-scale Production Areas
  • China Association for Technical Supervision Information
  • Guangdong Province Grain Industry Association


  • Guangzhou Yi Fan Exhibition Co., Ltd


  • National Association of Grain Sector of Hubei Province
  • National Association of Grain Sector of Guangxi Province
  • Administration of Grain of Guangxi Zhuang Autonomous Region
  • Department of Agriculture and Rural Affairs of Hebei Province
  • Department of Agriculture and Rural Affairs of Jiangxi Province
  • Bureau of Agriculture and Rural Affairs of Yongxiu County
  • National Association of Grain Sector of Huaian City
  • Guangxi Fragrant Rice Industry Alliance
  • Department of Commerce of Jilin Province, China
  • National Association of Grain Sector of Jilin Province
  • The People’s Government of Quanzhou County
  • Xiantao Rice Industry Association

Support Enterprises

  • COFCO Corporation
  • Yihai Kerry
  • Bureau of Agriculture and Rural Affairs of Panjin
  • Agricultural Investment Group
  • Man Xiang Yun Tian Agriculture
  • Industrial Investment Group
  • Beidahuang Group
  • Donggang Liaogang Rice Making Factory
  • China Grain Reserves Corporation
  • Hengda Grain and Oil

Market Prospect

According to research conducted by institutions, the market size of China's rice industry reached 723.4 billion yuan in 2022, with an average annual growth rate of 1.09% over the past five years. It is projected that the national rice market size will reach 741.3 billion yuan in 2023. With the continuous improvement of the national economy and consumer demand, premium rice has gradually gained popularity among young consumers with strong purchasing power. The demand for rice continues to grow, and the market size and potential are expanding rapidly, providing favorable conditions for the development of branded rice. The competition in the rice market has entered the era of brand competition.

Exhibition Advantages

  • The exhibition has gone through 16 sessions of accumulation, integrating four major functions: channel maintenance, trend release, industry exchange, and trade transaction. It leads the development trend of the industry, empowers the upgrade of the global food consumption market, and enhances the future vitality of the industry. It helps enterprises explore both domestic and international markets and seize industry development opportunities.
  • Our extensive database covers distributors, agents, buyers, supermarkets, organic and green food distribution markets, specialty stores, catering and hotel industry, e-commerce, and other sectors. Our dedicated market specialists ensure the quality of the audience by personally inviting and following up with key buyers and their significant procurement plans. We provide personalized recommendations of exhibitors to meet their specific needs and offer comprehensive exhibition procurement services.
  • We specialize in personalized and targeted invitations for audiences from different themes, industries, and channels. We have established strong connections with various food production companies, food distribution agents, wholesale and retail businesses, government agencies, supermarkets, hotels, and other consumer venues. Through collaborations with their procurement departments, we attract professional attendees to register and participate in the event. Additionally, we organize group visits and procurement activities through external partnerships to enhance the overall exhibition experience.
  • Notification and visitation documents are issued to relevant companies and organizations through national and local associations, as well as local government departments and regulatory authorities.
  • To promote and recognize outstanding products in the industry, the organizing committee collaborates with authoritative institutions to host the Food and Grain Awards ceremony. The aim is to gather excellent business enterprises and provide a platform for communication and exchange within the industry. By supporting each other, the goal is to achieve mutual success and benefit.
  • We have established strategic partnerships with over 100 domestic and international mainstream media outlets, large-scale portals, and more than 200 industry-specific media platforms, creating a comprehensive and influential matrix for multi-channel promotion. Through news articles, photographs, interviews, live broadcasts, and other channels, we provide comprehensive and three-dimensional coverage of the exhibition, ensuring that exhibitors maximize their participation and achieve the desired outcomes.

Exhibition Review 2023

Visitors by Region

Types of Visitors

  • South China70%
  • East China7%
  • North China6%
  • Southwest China6%
  • Central China5%
  • Northeast China2%
  • Hong Kong,Macao and Taiwan2%
  • Northwest China1%
  • Overseas1%
  • Distributors/Agents28%
  • Wholesalers/Farmers' Markets22%
  • Supermarkets/Retail Chains18%
  • E-commerce/Community Group Buying13%
  • Agricultural Product Processing Enterprises10%
  • Catering/Hotel6%
  • Importers/Exporters4%
  • Government/Associations/Groups3%
  • Others2%

Renowned Brands

Renowned Brands

VIP Buyer Groups

  • Famous Chef Committee of China Cuisine Association
  • Guangdong Provincial Association of Grain Sector
  • GuangDong Food Circulate Association
  • Global e-commerce (Shenzhen) Co., Ltd.,
  • Hong Kong International of China Commerce Community Association
  • Guangdong East Chamber of Commerce of Importers & Exporters
  • Guangzhou Cuisine Association
  • China Guangzhou Western Food Association
  • Guangzhou Food Industry Association
  • Guangzhou Area Catering Trade Association
  • Shenzhen Food Industry Association
  • Shenzhen Cuisine Association
  • Shenzhen Catering Service Trade Association
  • Jiangmen Cuisine Association
  • Foshan Gaoming Dining Profession Association
  • GZPY Restaurant & Catering Association
  • Dongguan Grain Association
  • Foshan Nanhai Catering Service Industry Association
  • Huizhou Food Industry Association
  • Shenzhen Food Industry Association
  • Wengyuan County agricultural production and Processing Industry Association
  • Guangzhou Food Industry Association
  • Shunde Restaurant Association
  • Yangjiang Cuisine Association
  • Yunfu Dietetic Association
  • Zhanjiang Cook Association
  • Zhuhai Restaurant Association
  • Heshan Dietetic Association
  • Qingyuan Cuisine Association
  • Caozhou Cuisine Association
  • Dongguan Lawei Industry Association
  • Shunde Dietetic Association
  • Huizhou Cuisine Association
  • Heyuan Cuisine Association
  • Guangdong Agriculture Industrialization Association
  • Guangning Food and Beverage Association
  • HongKong Cooking Association
  • Sihui Restaurant Association
  • Heshan Dining Industry Association
  • Guangdong Julonghui Catering Association
  • Zaoqing Cook Association
  • Luoding Catering Business Association
  • Guangning Cook Association
  • Huaiji Catering Association
  • Shaoguan Catering and Cuisine Association
  • Nanhai Food and Beverage Association
  • Shenzhen Food and Beverage Association
  • Xintan Food and Beverage Association
  • Emerging Food and Beverage Association
  • Shunde Longjiang Food Safety Association
  • Foshan Shunde Dietetic Association
  • Yangjiang Food and Beverage Industry Association
  • Food Tourism Promotion Association
  • Shunde Lunjiao Dietetic Association
  • Shunde Ronggui Restaurant Association
  • Le Liu Street Dietetic Association
  • Zhongshan City Catering Chamber of Commerce
  • Sha Xi Gourmet Cultural Association
  • Meizhou Dietetic Association
  • Le Cong Food Safety Association
  • Foshan Shunde Cook Association

Key Buyers

Community Retailers

Temu Grocery Shopping, Meituan Youxuan, Pupu Supermarket, Taobao, Xingsheng Selected, Freshippo, JD Home, Dingdong Grocery Shopping, Yonghui Life, Dmall, RT-FRESH

Chain supermarket

Samsclub, CR Vanguard, Guangzhou Baijia Super Market Co., Ltd., Freshippo, Watsons, 7 FRESH, 7-Eleven, Changdachang Super Shopping Plaza Co., Ltd., Guangdong Xiyangyang Convenience Store Co., Ltd., Guangdong Shengjia Supermarket Co., Ltd., Guangzhou Grandbuy Co., Ltd., Dongguan Tianfu Convenience Store Co., Ltd., Guangzhou Aozhixing Trade Development Co., Ltd., Guangzhou Mopark Department Co., Ltd., Guangzhou C-Store Chain Ltd.

E-commerce/Cross-border E- commerce

Suning.cn, Ymatou, China Fresh Forum, JD, Suning Group Buying, EasybuyCN, Alibaba.com, Ali Health, Kaola.com, Sendtou, KZJ Health, Guangzhou Bestine Network Technology Co., Ltd., Guangdong New Supply and Marketing Tianrun e-commerce Co., Ltd., Tangou e-commerce (Yingde) Co., Ltd., Shenzhen Qianhai Xinyou Haitao Cross Border e-commerce Co., Ltd.

Imported Food & Health Food Distributors/Traders

Hengjun Youpin (Shenzhen) Trading Co., Ltd., Lsf Co. Limited, Green Forest (Shenzhen) Import and Export Trade Co., Ltd., Shantou WIN Resources Trading Co., Ltd., Shenzhen Olead Food Co., Ltd., Shenzhen Wealthwin Trading Co., Ltd., ShenZhen BaiQian Commercial and Trading Co., Ltd.

Concurrent Activities

Exhibits Categories

Rice Rice, seeds, branded rice, trustworthy rice, fortified rice, organic rice, green rice, pollution-free rice, rice-based products, instant rice, cooked rice, rice protein, rice bran oil, dietary fiber, etc.
Grain Sorghum, millet, noodles, panicum miliaceum, buckwheat, oats, barley, black wheat, mung beans, adzuki beans, kidney beans, black beans, broad beans, chickpeas, specialty corn, Job's tears, sesame seeds, flaxseeds, potatoes, organic grains, etc.
Rice Made Product Rice noodles, organic rice noodles, rice vermicelli, glutinous rice balls, rice cakes, rice bran oil, rice protein, and other deep-processed rice products.
Rice Storage and Packaging Equipment Storage equipment, packaging equipment, inspection instruments, rice deep processing equipment, and safe grain storage systems.
Rice Processing Equipment Elevator, pre-cleaning machine, vibrating sieve, destoner, magnetic separator, color sorter, huller, polisher, etc.


China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

The Guangzhou International High-Quality Rice and Brand Grains Expo (IRE China) has been held in China Import and Export Fair Complex every year, Since 2013.

Stand Prices & Facilities

Stand Type 1

Stand Type/Price

Raw space
USD 330/sqm


Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Stand Type/Price

Premuim booth with one side open
US$ 3,608/9sqm

Premuim booth with corner
US$ 3,968/9sqm


1 information counter
1 display cabinet
1 meeting table
4 chairs

1 dustbin
1 electric socket (220V and 500W)

Stand Type 3

Stand Type/Price

Scheme booth with one side open
US$ 2,500/9sqm

Standard booth with corner
US$ 2,750/9sqm


1 information counter
2 chairs
2 fluorescent lamps

1 dustbin
1 electric socket (220V and 500W)

*The actual facilities is subject to the exhibition contract


Catalogue Advertisement
Catalogue Advertisement
Front cover USD 4,600
The second front cover USD 2,000
The third front cover USD 2,100
Inside color page USD 1,000
Other Advertisement
Other Advertisement
Exhibitor badge(single page) USD 5,000/per Color printing
Visitor badge(single page) USD 8,400/per Color printing
Gift bag(single color printing) USD 3,400/5THS Total 30 THS
Visiting Ticket Back Adv.(single page) USD 850/10THS Total 300THS
Visiting invitation letter(back cover) USD 1,650/10THS Total 50THS
Floor Sticker USD 1,000/per
Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)
Product Introduction Meeting
Exhibitors USD 1,800/Session (30 mins)
Non–Exhibitors USD 3,600/Session (30 mins)
Appoint hours should be chargedUSD 1,000
(Please contact us for more information.)

Contact Us

Exhibiting Inquiry

Contact Person:Miss Wang
Tel:86-20-8852 1856

Media Cooperation

Contact Person:Mr. Liang
Tel:86-20-8758 1279

Hotel Contact

Contact Person:Miss Huang
Tel:86-20-8362 6659
MOB:18620621268(Wechat number)

Visiting Inquiry

Contact Person:Miss Huang
Tel:86-20-8362 6659

Guangzhou Yi Fan Exhibition Co.,Ltd.

Tel:86-20-8852 1856
Fax:86-20-8852 7871
Address:Room 202, Yin Yan Building, No.25-27 Yan Ling Road, Tian He District, Guangzhou, China

Organizer Bank Account

Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Address:No.1, Linhe West Road, Guangzhou.