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Post Show Report — The 16th International Grain and Oil Exhibition 2023

The 16th International Grain and Oil Exhibition was successfully concluded on June 11, 2023


  • China Chamber of Commerce of I/E of Foodstuff, Native Produce and Animal By-products (CNFA)
  • China Information Industry Association Grain and Agriculture Branch
  • Wood Oil Branch of China forestry Industry FederationChina Coverage Area Certification Committee
  • International Association for Cereal Science and Technology (ICC)
  • International Olive Oil Council
  • Asian Rice Merchants and Specialists Association
  • Guangdong Province Grain Industry Association
  • Guangdong Institute of Food Science and Technology
  • COFCO ET (Xi`an) International Engineering Co., Ltd.
  • China Oils and Fats
  • National Association of Grain Sector of Guangxi Province


  • National Association of Grain Sector of Hubei Province
  • National Association of Grain Sector of Huaian City
  • Administration of Grain of Guangxi Zhuang Autonomous Region
  • Guangxi Fragrant Rice Industry Alliance
  • Anhui Oil-Tea Camellia Association
  • Hunan Oil-Tea Camellia Industry Association
  • Liaoning Provincial Association of Grain Sector
  • National Association of Grain Sector of Jilin Province
  • Bureau of Agriculture and Rural Affairs of Yongxiu County
  • The People’s Government of Quanzhou County
  • Xiantao Rice Industry Association


  • Exhibition Scale
  • Exhibitors
  • Professional buyers

Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

On 11 June 2023, the 16th IGO International Grain and Oil Expo successfully concluded at the China Import and Export Fair Complex. As a benchmark exhibition in the grain and oil industry, IGO integrated grain and oil products exhibiting, distribution, project collaboration, information exchange, resource integration, and brand promotion of grain and oil enterprises, major industry achievements, and technological advancements. It created a comprehensive platform for the development of the entire grain and oil industry chain and promoted the standardized and systematic development of the grain and oil industry, effectively driving the vigorous development of the grain and oil industry. During the three-day event, the IGO brought together domestic and overseas well-known exhibitors, including grain and oil brands, producers, and machinery suppliers, presenting an efficient industry event for new product launches, product procurement, brand promotion, and expanding overseas and domestic markets in the grain and oil industry. The expo deepened the integration of the entire grain and oil industry chain and precisely invited professional buyers to visit and negotiate on-site, facilitating accurate connections between exhibitors and potential purchasing needs, uncovering more business cooperation opportunities, and assisting in building and promoting grain and oil enterprise brands. We would like to express our heartfelt gratitude to all the distinguished guests, domestic and overseas exhibitors, partners, and audience for their generous love and support for this exhibition.


  • Edible Oil24%
  • Grains & Staple Foods21%
  • Grain & Oil Machinery and Packaging Equipmen19%
  • Smart Grain & Oil14%
  • Test & Measurement Instruments12%
  • New Technologies, New Achievements10%

Exhibiting Goals

  • Find new dealers/partners/resellers83.6%
  • Promote new clients existing products and expand86.4%
  • Meet existing clients and strengthen relationships66.8%
  • Get target client data58.5%
  • Introducing new products/brands/services30.8%
  • Show company image27.9%
  • Promote brands and increase recognition by clients26.3%
  • Get latest market trends and clients` feedbacks16.1%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Exhibitor brands

Featured Sectors

Edible OilGrains & Staple Foods
Grain & Oil Machinery and Packaging EquipmentSmart Grain & Oil
Test & Measurement InstrumentsNew Technologies,New Achievements

Exhibitor Testimonials

Survey for Exhibitors

  • Overall satisfaction with the exhibition98%
  • Overall Organizational Satisfaction of the Exhibition98%
  • Exhibition publicity and industry influence95%
  • Professional audience quality98%
  • The number of visitors and the on-site transaction rate95%
  • Exhibiting target achieved94%
  • Willingness to participate in WAF China 2024 again77%

This exhibition is lively, with major well-known brands gathered on-site, making it an essential platform for exhibitors to explore new business opportunities and launch new products. The three-day event has built an efficient bridge for business connections, achieving a satisfaction rate of over 98% among exhibitors. Moreover, more than 77% of exhibitors on-site have expressed their willingness to book exhibition booths for the next year, showing a significant increase compared to last year.

Visitors by Regions

  • Southwest China70%
  • East China7%
  • North China6%
  • Central China5%
  • Southwest China6%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan2%
  • Overseas1%

Visitors Source

  • Organizer’s Invitation53.6%
  • Exhibitor’s Invitation34.8%
  • WeChat/New Media/Short video29.3%
  • Invited and Organized by Industry Associations18.1%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS8.7%
  • Others2.6%

Visiting Categories

  • Distributors/Agents24%
  • Importers & Exporters/International Traders17%
  • Manufacturers16%
  • Retails Terminal/Franchises10%
  • KA stores/Chain stores KA8%
  • Restaurants/Hotels8%
  • E-commerce/Community Group Buying5%
  • Gift Channels4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Visiting Objectives

  • Purchase45.69%
  • Looking for distributors and business partners25.96%
  • To know the market needs and innovative technology18.51%
  • Stay connect with supplier and dealers15.44%
  • Attend forum and conference11.23%
  • Evaluate the possibility of exhibiting5.69%
  • Others2.14%

VIP Buyers

VIP Group Buyers

  • Famous Chef Committee of China Cuisine Association
  • Guangdong Provincial Association of Grain Sector
  • GuangDong Food Circulate Association
  • Global e-commerce (Shenzhen) Co., Ltd.,
  • Hong Kong International of China Commerce Community Association
  • Guangdong East Chamber of Commerce of Importers & Exporters
  • Guangzhou Cuisine Association
  • China Guangzhou Western Food Association
  • Guangzhou Food Industry Association
  • Guangzhou Area Catering Trade Association
  • Shenzhen Food Industry Association
  • Shenzhen Cuisine Association
  • Shenzhen Catering Service Trade Association
  • Wengyuan County Agricultural Production and Processing Industry Association
  • Jiangmen Cuisine Association
  • Foshan Gaoming Dining Profession Association
  • GZPY Restaurant & Catering Association
  • Zhongshan City Catering Chamber of Commerce Sha Xi Gourmet Cultural Association
  • Dongguan Grain Association
  • Foshan Nanhai Catering Service Industry Association
  • Huizhou Food Industry Association
  • Shenzhen Food Industry Association
  • Guangzhou Food Industry Association
  • Shunde Restaurant Association
  • Yangjiang Cuisine Association
  • Yunfu Dietetic Association
  • Zhanjiang Cook Association
  • Zhuhai Restaurant Association
  • Heshan Dietetic Association
  • Qingyuan Cuisine Association
  • Caozhou Cuisine Association
  • Dongguan Lawei Industry Association
  • Shunde Dietetic Association
  • Huizhou Cuisine Association
  • Heyuan Cuisine Association
  • Guangdong Agriculture Industrialization Association
  • Guangning Food and Beverage Association
  • HongKong Cooking Association
  • Sihui Restaurant Association
  • Heshan Dining Industry Association
  • Guangdong Julonghui Catering Association
  • Zaoqing Cook Association
  • Luoding Catering Business Association
  • Guangning Cook Association
  • Huaiji Catering Association
  • Shaoguan Catering and Cuisine Association
  • Nanhai Food and Beverage Association
  • Shenzhen Food and Beverage Association
  • Xintan Food and Beverage Association
  • Emerging Food and Beverage Association
  • Shunde Longjiang Food Safety Association
  • Foshan Shunde Dietetic Association
  • Yangjiang Food and Beverage Industry Association
  • Food Tourism Promotion Association
  • Shunde Lunjiao Dietetic Association
  • Shunde Ronggui Restaurant Association
  • Le Liu Street Dietetic Association
  • Meizhou Dietetic Association
  • Le Cong Food Safety Association
  • Foshan Shunde Cook Association

Visitor Testimonials

Conferences and Special Events

The 16th IGO International Grain and Oil Expo featured a variety of activities in different content dimensions, with over 100 brands participating and more than 3,500 attendees present. Each session was almost filled to capacity with eager listeners and active participation. Their displays and insights sparked new inspirations for professionals in the health industry, triggering fresh opportunities and opening up novel perspectives for the future of the health ecosystem, while also paving the way for new collaborations within the industry.

► Grain & Oil Award Ceremony

The Grain & Oil Award Ceremony aims to highlight the core values of brands and is committed to encouraging companies to create and innovate more high-quality brands and products. Over a hundred industry authorities, including members of the Chinese Academy of Engineering, influential leaders, experts, scholars, and representatives from enterprises, attended the awards ceremony. By recognizing outstanding brands, the ceremony effectively promotes the healthy, safe, and innovative development of the food, grain and oil industry.

► Panjin Rice “Red Beach No.1” Promotion Conference

The Conference is organized by the Panjin Industrial and Commercial Federation and Panjin Agricultural Development Group Co., Ltd. It aims to promote the “Red Beach No.1” Panjin Rice to consumers nationwide. “Red Beach No.1” rice is a high-quality rice launched by the Panjin Municipal People’s Government based on the principles of excellent variety, improved quality, brand building, value enhancement, and increased income for the people, following the concept of "seeds as the guide, resources as core, and key focus on branding". It represents a significant breakthrough in the field of rice.

► 2023 China Prepared Food International Conference

The 2023 China Health Prepared Food (Prepared Vegetables) International Conference, themed "Integrating Intelligence and Converging Forces, Shaping the Future of Prepared Foods," is led by academicians, expert scholars, entrepreneurs, and online platform experts in the field of prepared vegetables. The conference focuses on challenging and trending issues in the development of the prepared food industry, including research and development of healthy functional prepared vegetables, prepared vegetables and health industry, food safety and regulation of prepared vegetables, industrialized production technology, market strategies, industrial park planning, and the import and export of prepared vegetables. By bringing together government, industry, academia, and research, this conference aims to stimulate innovative ideas and create a specialized and internationally-oriented platform for communication, fostering the high-quality integration and development of China's health industry and prepared food industry.

► Hohhot Economic and Trade Exchange Conference

The Hohhot Economic and Trade Exchange Conference is organized by the Hohhot Committee of China Council for the Promotion of International Trade (CCPIT) with the theme of promoting the advantages of Hohhot's health industry and attracting investment in the health industry. It aims to promote local high-quality health brands and products and facilitate the expansion of enterprises into the national market.

► 2023 "Guizhou Brand" Promotion Conference in Guangzhou

In recent years, Guizhou Province has vigorously promoted the development of "Guizhou Brand" ethnic cultural industry brands by leveraging local resource advantages and ethnic characteristics. It has established a distinctive brand system for the ethnic cultural industry with Guizhou characteristics. The "Guizhou Brand" Promotion Conference featured the exchange of procurement agreements for "Guizhou Brand" branded products and a segment dedicated to introducing "Guizhou Brand" brand enterprises, showcasing a wide range of high-quality products. This initiative aims to accelerate the high-quality development of the ethnic cultural industry and the economy in ethnic regions, promote the market presence of Guizhou products, and contribute to rural revitalization.

Professional Media

Media Cooperation

IGO China continues to innovate the content and form of communication. By radiating more than 100 industry medias around the world, intensive campaign and high-frequency reports throughout the year, the latest highlights and latest trends are timely pushed, and multiple measures are taken to strengthen the international voice and comprehensively disseminate IGO China's super strength continues to expand the global influence of the exhibition.