The 17th International Grain & Oil Industry Expo

14-16 June 2024

China Import and Export Fair Complex

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Facts & Figures — The 16th International Grain and Oil Exhibition 2023

The 16th International Grain and Oil Exhibition was successfully concluded on June 11, 2023



  • Exhibition Scale
    30,000m2
  • Exhibitors
    837
  • Professional buyers
    33,684

Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

On 11 June 2023, the 16th IGO International Grain and Oil Expo successfully concluded at the China Import and Export Fair Complex. As a benchmark exhibition in the grain and oil industry, IGO integrated grain and oil products exhibiting, distribution, project collaboration, information exchange, resource integration, and brand promotion of grain and oil enterprises, major industry achievements, and technological advancements. It created a comprehensive platform for the development of the entire grain and oil industry chain and promoted the standardized and systematic development of the grain and oil industry, effectively driving the vigorous development of the grain and oil industry. During the three-day event, the IGO brought together domestic and overseas well-known exhibitors, including grain and oil brands, producers, and machinery suppliers, presenting an efficient industry event for new product launches, product procurement, brand promotion, and expanding overseas and domestic markets in the grain and oil industry. The expo deepened the integration of the entire grain and oil industry chain and precisely invited professional buyers to visit and negotiate on-site, facilitating accurate connections between exhibitors and potential purchasing needs, uncovering more business cooperation opportunities, and assisting in building and promoting grain and oil enterprise brands. We would like to express our heartfelt gratitude to all the distinguished guests, domestic and overseas exhibitors, partners, and audience for their generous love and support for this exhibition.

Visitors by Regions

  • Southwest China70%
  • East China7%
  • North China6%
  • Central China5%
  • Southwest China6%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan2%
  • Overseas1%

Visitors Source

  • Organizer’s Invitation53.6%
  • Exhibitor’s Invitation34.8%
  • WeChat/New Media/Short video29.3%
  • Invited and Organized by Industry Associations18.1%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS8.7%
  • Others2.6%

Visiting Categories

  • Distributors/Agents24%
  • Importers & Exporters/International Traders17%
  • Manufacturers16%
  • Retails Terminal/Franchises10%
  • KA stores/Chain stores KA8%
  • Restaurants/Hotels8%
  • E-commerce/Community Group Buying5%
  • Gift Channels4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Visiting Objectives

  • Purchase45.69%
  • Looking for distributors and business partners25.96%
  • To know the market needs and innovative technology18.51%
  • Stay connect with supplier and dealers15.44%
  • Attend forum and conference11.23%
  • Evaluate the possibility of exhibiting5.69%
  • Others2.14%

Exhibitors

  • Edible Oil24%
  • Grains & Staple Foods21%
  • Grain & Oil Machinery and Packaging Equipmen19%
  • Smart Grain & Oil14%
  • Test & Measurement Instruments12%
  • New Technologies, New Achievements10%

Exhibiting Goals

  • Find new dealers/partners/resellers83.6%
  • Promote new clients existing products and expand86.4%
  • Meet existing clients and strengthen relationships66.8%
  • Get target client data58.5%
  • Introducing new products/brands/services30.8%
  • Show company image27.9%
  • Promote brands and increase recognition by clients26.3%
  • Get latest market trends and clients` feedbacks16.1%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Survey for Exhibitors

  • Overall satisfaction with the exhibition98%
  • Overall Organizational Satisfaction of the Exhibition98%
  • Exhibition publicity and industry influence95%
  • Professional audience quality98%
  • The number of visitors and the on-site transaction rate95%
  • Exhibiting target achieved94%
  • Willingness to participate in WAF China 2024 again77%

This exhibition is lively, with major well-known brands gathered on-site, making it an essential platform for exhibitors to explore new business opportunities and launch new products. The three-day event has built an efficient bridge for business connections, achieving a satisfaction rate of over 98% among exhibitors. Moreover, more than 77% of exhibitors on-site have expressed their willingness to book exhibition booths for the next year, showing a significant increase compared to last year.